Estherproficz.com

A coaching site for young people and adults, around the Enneagram.  I made the first version of this website in December 2021, as I took my first steps in web design. A few tutorials later, I delivered a first performance.

Website: Coaching orientation & Enneagram


First steps on the project: online courses, peeling graphic design sites to create a logo, competitive analyses, etc. I had to know what the environment in which I was going to start looked like.

Themes : orientation, youth, career path. Dynamic colors, not too garish, and a little softness.

Research, sketches, brainstorm.

First version of the website – produced in December 2021, self-taught

New skills acquired, I embark on a second version of the site. New visual identity, illustrations and format.

Several searches around guidance, coaching sites and how they present information.

My client wanted her own visuals, which represented her business at best.

First tests - Adobe XD - 2022
Production on Procreate of illustrations related to orientation

Final version

Differentiating target profiles with tabs, allowing the user to choose the category in which they define themselves.
Integration of the & illustrations of the logo on the final design of the landing page.

Logo: guidance, support

Finalisation of the logo

Disappearance of substance, work on proposal 1. Importance of the circle + of the 2 characters. Importance for support, which is 2 – both must be the same size, as neither is greater than the other.

Choice of colors & typo

Double-sided business card